WWF GEF projects must follow the GEF communication and visibility guidelines and the WWF brand guidelines in all communication products, including internal documents. Please refer to the communication guidelines to learn how or when the GEF’s and WWF contribution, including its logo, should be used in public documents and outreach materials, including contractual arrangements. Consistent application of the communication guidelines will keep the brand identity of GEF and WWF strong, support a consistent visual identity and image, and enhance GEF visibility in recipient countries and around the world.
Recipients of GEF funds or the executing entities of GEF-financed projects shall: (i) adhere to the GEF Communication and Visibility Guidelines; and (ii) provide adequate visibility to the GEF, at a minimum by identifying the project, in the cover page and title of the contractual arrangement, as a GEF-financed project. External activities such as full-size projects (FSPs), medium-size projects (MSPs), Enabling Activities, and any GEF-funded activities undertaken by GEF Agencies should be appropriately credited to the GEF. All communications and marketing products developed by the project will have to be approved by the Project Manager. Please send an email to the project manager if you have questions.
WWF Branding and Guidelines
- For the WWF Brand Guidelines and Editorial Style Guide, please email: firstname.lastname@example.org