Key Definitions and Concepts

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Project and Programme Management Standards (PPMS)

The Project and Programme Management Standards (also known as the PPMS), represent the standards of practice for designing, implementing and monitoring conservation projects and programmes in the WWF Network. PPMS is derived from the Open Standards for Conservation, a set of standards agreed upon by major conservation organizations. As PPMS is a WWF Network Standard, all WWF GEF projects are encouraged to apply this methodology in order to meet the needs and requirements of the PIF and Prodoc design stages in an efficient and effective way.  

Please see here for more details. There is plenty of assistance available both within and without the WWF Network – the WWF GEF agency can either provide this assistance or help you access a “conservation coach,” a trained facilitator in the PPMS process who will support teams with their planning. 

PPMS cycle
  • Conceptual model – A diagram that illustrates the problem situation and shows the relationships between key factors that are believed to impact the species, ecosystems or conservation issue at hand. The purpose is to: 1. Provide an overview of the situation in the project site, 2. Provide a framework for strategic planning and 3. Provide a basis for monitoring and evaluation. Shows relationships between root causes, barriers, other contributing factors and direct threats.
  • Conservation coachA skilled and/or trained facilitator who leads project teams through project design using the Open Standards (PPMS at WWF) in order to develop effective conservation strategies and a logical theory of change. 
  • Conservation targets - Elements of biodiversity that a project is ultimately aimed to affect: individual species, natural communities, habitats, or ecosystems.
  • PPMS – WWF Project and Program Management Standards are a set of best practices to help practitioners deliver conservation results from their projects.  Developed in conjunction with major international environmental NGOs (where they are known as the Open Standards) and endorsed by the WWF Network, PPMS lend rigor and consistency to planning, implementing and monitoring effective conservation projects and programs worldwide. Two important outputs of this process are the conceptual model and results chains, however there are guidelines for all steps of the project cycle.
  • Results chains –Download this diagram of causal statements that shows a “theory of change.”